Pushing the limits of sustainability
In this European Festival Report Q&A, IQ meets France's WE LOVE GREEN, which acts as a living laboratory to test green event solutions
Feature By IQ | 13 December 2023
WE LOVE GREEN is a great example of what happens when a festival starts thinking about sustainability from the outset. As a self-proclaimed “laboratory for sustainable development solutions in the live entertainment and events industries,” everyone involved in the festival develops and tests eco-friendly solutions.
YOUROPE’s Katharina Weber talked to the festival’s head of sustainability Marianne Hocquard and head of engaged content Marie de La Giraudière to find out how WE LOVE GREEN successfully integrates all people involved with bringing the event to life, why it’s important to consider impacts beyond carbon emissions, and the advice they can give people who are new to sustainability.
How is WE LOVE GREEN’s ‘living laboratory’ approach incorporated into your everyday production life?
Marianne Hocquard:…
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