Last Tour partners with discovery platform Fever
The promoter behind BBK Live, Cala Mijas and Kalorama is hoping to reach more and new audiences through the strategic alliance
News By Lisa Henderson | 2 January 2024
Spanish promoter Last Tour has formed a strategic alliance with live entertainment discovery platform Fever.
According to Last Tour – the promoter behind Bilbao BBK Live, Cala Mijas, BIME and Kalorama – the alliance will enable the company to “reach more and new audiences, in addition to promoting its expansion in LATAM, where Fever has experience in several territories”.
In addition, the agreement will allow Last Tour to “create synergies to expand its productions around the world”.
Fever is based in Madrid,…