Touring without compromise: India’s ‘tremendous’ supply chain growth

As the market attracts international acts and enjoys a ticket sale boom, industry figures say this is now being matched by growth 'behind the stage'

Coldplay in India
Coldplay in India

The top level of international artists can now tour India without compromising on equipment, sector figures say, as they tell IQ supply chains are catching up to leaps made in the market with top-tier bookings and ticket sales.

After an uptick in the number of world-leading acts welcomed to the country in recent years, including Coldplay and Ed Sheeran, figures from India’s live industry tell IQ that as the concert market continues to show growth, “the challenge is moving beyond…

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