“Driven by the immediacy of streaming, we regularly see live careers accelerate at a breakneck speed”

Last week, we opened applications for the sixth year of the Music Managers Forum’s (MMF) Accelerator Programme for music managers.

For anyone unaware of Accelerator, this is the groundbreaking initiative we launched in 2019 with support from YouTube Music, Arts Council England, PPL, Creative Wales, Creative Scotland and the Scottish Music Industry Association – and in effect the world’s first, and so far only, purpose-built funding and professional development programme for music managers.

Accelerator’s creation was partly a response to…

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