AEG Global Partnerships seals APAC venue link-ups
The firm has secured new partnerships with IG Group, Bacardi and Volvo for its live events venues in Japan and Thailand
News By James Hanley | 9 February 2024
AEG Global Partnerships has secured new link-ups with IG Group, Bacardi and Volvo at its live events venues in Japan and Thailand. IG Group has taken the naming rights for the new 17,000-seat arena currently under construction in Nagoya Japan, which will now be known as the IG Arena.
The 10-year deal between IG Group, the Aichi International Arena Company and AEG Global Partnerships is one of the largest-ever naming rights agreements in the APAC region. It comes just six…
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