British Music Embassy settles in at new SXSW home

The British Music Embassy hosted more than 70 performances at this year’s South By Southwest (SXSW), highlighting the breadth and depth of emerging and established UK music talent.

British Music Embassy @ SXSW serves as the official UK residency at the Texas festival and concluded its eight-day run at its new, bigger home, The Backyard @ Downright Austin.

The 600-capacity space featured two stages on different levels, with this year’s events including showcases hosted by ATC Live, BBC Introducing, CLASH Magazine, Fierce…

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