‘Lowlands is not just a lineup, it’s a culture’

Lowlands director Eric van Eerdenburg has spoken to IQ about the 2024 event – his penultimate edition before stepping down. This year’s instalment sold out in less than 15 minutes in February – the Dutch festival’s third-fastest sellout after 2023 (14 minutes) and 2022 (two minutes).

Around 65,000 tickets flew off the shelf for the Mojo-promoted festival, featuring Fred Again…, Justice and Gold Band among others.

Discussing the secret to Lowlands’ success, Eerdenburg tells IQ: “It’s not just a lineup. It’s a culture we’ve established…

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