Why is The Eras Tour such a cultural phenomenon?

Following the conclusion of the run's European leg, IQ explores how Taylor Swift has captured the zeitgeist like no other artist in decades

Taylor Swift

Yet more records tumbled as Taylor Swift officially closed the book on the European leg of The Eras Tour at Wembley Stadium last night.

The singer welcomed surprise guests Florence Welch and Jack Antonoff to the stage for the finale of her five-night Wembley stint, which brought her total number of Eras gigs at the London venue to eight – more than any other city in the world.

Swift also played three shows at Wembley in June, and the completion of the run sees her crowned as the biggest-selling female artist to ever perform at England’s national stadium, in addition to setting a new bar for the longest residency of a solo artist at Wembley and equalling the overall record set by Take That’s 2011

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