The past, present and future of Primavera Sound

The team behind Primavera Sound gave a history lesson on the festival, reflected on its international expansion and revealed what’s next for the brand in the keynote interview at this year’s International Festival Forum (IFF).

Co-director Alfonso Lanza, head of press and public relations Marta Pallerès, and head of bookings Fra Soler sat down with ILMC MD Greg Parmley to talk shop over a host of topics surrounding the iconic festival, including the recent cancellation of the brand’s…

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