How UTA powered Kenya Grace’s festival charge
Agents Tom Jones and Max Lee tell IQ how the star became the most-booked act on 2024's European festival calendar
News By James Hanley | 29 November 2024
UTA agents Tom Jones and Max Lee have opened up on the strategy that helped Kenya Grace rule the European festival scene this summer.
IQ collaborated with music biz directory and data platform ROSTR to analyse the 2024 lineups of 50 top European festivals, highlighting several key trends in terms of genre, age, headliners and longevity. The data also uncovered which agencies booked the most acts during the season, as well as which artists appeared on the most lineups.
Electronic/alt pop artist…
You've used your free article this month
Continue reading with a free account, or subscribe for unlimited access to all of our news, features and reports.
