‘India’s live scene is extremely healthy’
In an excerpt from the Global Promoters Report 2024, live music executives discuss how India is fast becoming a vital tour stop for A-list stars
News By IQ | 3 December 2024
With a vested interest in witnessing live entertainment and a massive English-speaking population contributing to an “extremely healthy live scene,” according to BookMyShow’s Owen Roncon, India is rapidly developing a reputation for being a major stop for international artists on tour or as festival headliners.
“Thanks to the Internet, the walls have come down,” says the ticketer and promoter’s chief of live events business. “90% of our formal education is in English, and some of the world’s largest Spotify…