WME’s Kirk Sommer talks touring’s top trends
The agency's global co-head of music, who is fundraising for MusiCares, gives his verdict on live's last 12 months
News By James Hanley | 2 December 2024
Leading WME agent Kirk Sommer has given his verdict on the touring business in 2024 – and predicted his top trends for next year.
As senior partner and global co-head of music at the Beverly Hills-headquartered agency, Sommer – who is currently fundraising for music charity MusiCares – works with a host of superstar acts including Adele, The Killers, Billie Eilish, Arctic Monkeys and Hozier.
And with certain artists rising faster than ever on the live scene in the age of social media, he…