Festival Focus: Pukkelpop, Belgium
In an excerpt from IQ and Yourope's European Festival Report, Pukkelpop promoter Chokri Mahassine gives his health-check on the festival business
News By IQ | 15 January 2025
The European Festival Report (EFR) 2024, a packed annual summary of the biggest trends, happenings, and initiatives on the continent’s festival scene, was published last month.
In this excerpt from this indispensable guide, Pukkelpop promoter Chokri Mahassine discusses speedy sell-outs, major challenges, sustainable choices and the integration of technology into the festival experience.
How was the festival season 2024 for you and Pukkelpop?
This year was a special one! Our combi-tickets (for the whole weekend) were sold out in 48 hours. Never in our history has this happened so fast. This led to a further rush on day tickets. We were used to spending months building a beautiful and well-thought-out promotional campaign, but suddenly, we were technically out of work – figuratively speaking. Something I…
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