LIVE launches Trust in UK to support grassroots

UK trade body LIVE has launched the LIVE Trust, a charity designed to channel funds raised via arena and stadium tours to support the grassroots ecosystem.

Set up in response to high-profile campaigns across the industry, and political pressure following a Parliamentary report, the new charity will offer funding to artists, venue operators, promoters, festival organisers and others involved in the scene.

A raft of pressures across the grassroots sector has led to the loss of significant numbers of venues and festivals in recent years, while a dramatic reduction in touring has hit promoters, managers and artists hard.

The LIVE Trust says it will initially receive its funding from a voluntary contribution of £1 per ticket from arena and stadium shows with a capacity of…

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