London’s new entertainment district takes flight

ExCel London’s Damian Norman has unveiled the vision behind the UK’s “largest immersive entertainment district”.

Immerse LDN, which opened at London’s Royal Docks last August, will span more than 160,000sq ft once fully complete and is dedicated to showcasing immersive experiences and original productions across new purpose-built venue spaces.

Set to the backdrop of ExCel’s new waterfront development, it is home to The Formula 1 Exhibition and The Friends Experience, with Elvis Evolution set to follow in May and two further “chapters” set to be announced soon.

ExCel’s director of immersive events and entertainment Norman tells IQ: “Historically, ExCel as a business had just thought about exhibition space and was extremely good at that, but wanted to evolve the wider campus.

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