Superstruct acquires Boiler Room from Dice

Festival giant Superstruct Entertainment has acquired live music and broadcast platform Boiler Room from ticketing firm Dice.

Founded by Blaise Bellville in 2010, dance music specialist Boiler Room broadcast events spanning 120 markets last year.

“We are proud to welcome the talented team at Boiler Room, who have managed to consistently grow the platform over the last 15 years whilst maintaining a distinct cultural approach,” says Superstruct CEO Roderik Schlösser. “This partnership perfectly aligns with Superstruct’s mission to celebrate and amplify cultures through creativity, collaboration, and live entertainment. Boiler Room is in the best position it has ever been and we are excited to support them in their promising future ahead.”

Boiler Room’s team will continue to lead the business under the new ownership, bolstered by support from Superstruct’s “global resources and expertise”. In addition, Dice will remain the official ticketing partner for Boiler Room.

“As we turn 15 and enter our next stage of growth, we’re excited to be partnering with Superstruct for this chapter,” says Bellville. “We feel in good company with their roster of brands, they offer us new opportunities to grow, whilst understanding the importance of staying true to the authenticity that, at its core, is what makes Boiler Room special.”

Private equity firm CVC secured a stake in Superstruct in October last year – just weeks after KKR’s acquisition of the festival behemoth was given the green light. Fellow global investment giant KKR acquired Superstruct from Providence for €1.3 billion in June.

“Boiler Room is an incredible brand and the team is exceptional, creating cultural-defining moments time and time again”

Superstruct owns and operates over 80 music festivals across 10 countries in Europe and Australia, including Wacken Open Air, Parookaville, Tinderbox, Sónar, Øya, Benicàssim, Kendal Calling and Boardmasters.

The company was founded in 2017 by Schlosser and Creamfields founder and former Live Nation president of electronic music James Barton while at Providence. Barton will be the Hotseat interview for ILMC 37.

Boiler Room, meanwhile, was previously acquired by ticketing and event discovery platform Dice in 2021.

“Boiler Room is an incredible brand and the team is exceptional, creating cultural-defining moments time and time again,” adds Phil Hutcheon, Dice CEO and founder. “It has been a hugely successful three years and they have a great future ahead with Superstruct, a company we know very well.”

It was reported last summer that Dice was in discussions to sell a “significant stake” that would value the company at hundreds of millions of dollars.

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