How to create a successful currency strategy for tours

Fluctuations in currency exchange rates can have far-reaching consequences for international tours. Political instability, interest rates, inflation, and major governmental changes can all have a profound impact on the value of currency, the knock-on effect of which can affect the income of artists touring the world.

With a well-thought-out currency strategy, touring companies are able to mitigate such risks posed to their income and budgets. And to make sure that a touring party’s interests are as protected as possible, it’s important to take advice from professionals.

Freddy Greenish and Simon Liddell are the founders and directors of Chorus TM. A leading global payments and expense management platform specialising in the touring industry, they are experts in managing foreign exchange. Here they share thoughts…

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