Open for business: Central and Eastern Europe

ILMC's Campfire discussion gathered professionals from multiple territories aiming for growth, from the Baltics down to the Balkans

Artist and SoAlive Conference organiser Ruth Koleva moderated a fascinating session concentrating on the health of the markets in the central and eastern European region, covering territories that spanned from the Baltics down to the Balkans and Greece.

She prefaced the discussion by introducing some key states about the region, including that it is home to 160 million people in total population, while in the past couple of years its markets have hosted stadium shows by the likes of Coldplay,…

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