Ticketmaster unveils integration with SoundCloud

It follows similar tie-ups with Shazam, TikTok, Snapchat, Spotify and Pandora, which also aim to help facilitate event discovery

Ticketmaster and SoundCloud have announced a new partnership that will enable artists to list and manage their live events on the streaming platform.

The partnership creates a holistic platform where artists can share their shows, connect with fans, and drive ticket sales with the help of Ticketmaster and its self-serve event ticketing and marketing platform, Universe.

Artists with SoundCloud’s top-tier Pro subscription can now take control of Ticketmaster and Universe events displayed on their SoundCloud profile without third-party tools.

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