ILMC 37: Festival heads weigh up changing tastes
Organisers from AEG Presents, Sziget, Rock am Ring and Slam Dunk discussed how they're adapting to the newer generation of festivalgoers
News By Lisa Henderson | 3 March 2025
Top European festival organisers came together at ILMC 37 to discuss the changing tastes of festival fans and how their events are vying to stand out in an increasingly competitive live music market.
Moderator Alex Bruford, ATC Live (UK), was joined by Jim King, AEG Presents (UK), Virag Csiszar, Sziget (HU), Jana Posth, Rock am Ring (DE) and Ben Ray, Slam Dunk (UK) for Festival Focus: Survive & Thrive.
The session kicked off with a health check on the festival market…
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