Purchasing power ‘top challenge’ in emerging markets
Executives from Live Nation, Book My Show and Move Concerts discuss the challenges and opportunities presented by newer touring territories
News By Lisa Henderson | 25 March 2025
Purchasing power, ticket prices and the cost of infrastructure are among the top challenges in emerging touring markets, according to executives.
Connie Shao (AEG Presents), Tom Matthews (Live Nation APAC), Naman Pugalia (Book My Show) and Melanie Eselevsky (Move Concerts Argentina) united at last month’s ILMC Futures Forum to discuss the challenges and opportunities presented by newer touring territories.
While India is on the verge of a breakthrough as a must-play destination for global artists, Pugalia said that the…