How Gen Z is powering Asia’s rock music revival
ICA-Live-Asia president Tommy Jinho Yoon tells IQ that live music is on the up in Korea, but a venue shortage threatens to hold it back
News By James Hanley | 30 July 2025
ICA-Live-Asia president Tommy Jinho Yoon tells IQ the South Korean market requires more venues to reach its full potential amid a burgeoning demand for live music in the region.
Yoon launched US-based ICA to cater to the growing popularity of live events in Asia, teaming with local partners in countries such as Korea, Japan, Thailand, Malaysia, China, Macau, Hong Kong and the Philippines.
The company is handling several high‑profile Asian tours in 2025, including Muse, My Chemical Romance, Honne, The…
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