Dynamic pricing: Beyond the controversy
In a segment from the International Ticketing Report, IQ unpacks the increasingly popular strategy that's hit headlines recently
Feature By IQ | 24 September 2025
Dynamic pricing has hit the headlines recently – for the wrong reasons. But it’s increasingly being used as part of many promoters’ pricing strategies. In this segment from the recently released International Ticketing Report, Dan Frost unpacks the controversy surrounding the topic.
Few issues in ticketing have provoked as much debate in recent years as dynamic pricing. High-profile controversies, not least the Oasis on-sale in the UK, have left many promoters nervous and attracted regulatory attention.
Yet away from the…
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