IFF 2025: Five top tips for future-proofing festivals

Montreux's Nicolas Bonard and Offlimits' Chrissy Uerlings share how they're leveraging their brands for a session at IFF 2025

News By Hanna Ellington | 10 September 2025

Chrissy Uerlings, Nick Bonard, and Beth Morton
Chrissy Uerlings, Nicolas Bonard, and Beth Morton © Phil Wilson

The International Festival Forum (IFF) returned to its south London campus today, with a key session on future-proofing festivals loaded with takeaways for the industry.

Nicolas Bonard, CEO and co-founder of Montreux Jazz Festival Media Ventures, and Chrissy Uerlings, production and operations manager of Theory Eleven Entertainment and Offlimits Festival, sat down with UTA’s Beth Morton to discuss their experiences in leveraging their brands and diversifying to thrive in an increasingly competitive festival market.

Here are five top takeaways…

You've used your free article this month

Continue reading with a free account, or subscribe for unlimited access to all of our news, features and reports.

Subscribe Create a Free Account

Share this

MOST POPULAR

Related Content

Nicolas Bonard, Montreux Media Ventures

Montreux Media head on futureproofing the festival

By diversifying into digital content and live programming for its partners, Montreux Jazz Festival has been able to soften the impact of Covid-19, says Nicolas Bonard

Feature 10 July, 2020

Country State of Mind: The rise of country music

Country music is now everywhere, with acts appearing on mainstream festival stages and selling out arenas around the planet, as IQ reports

Feature 14 May, 2024

The wondrous world of family entertainment

In this second chapter from IQ's inaugural Touring Entertainment Report, we take a deep dive into the business of family shows

Feature 18 August, 2023

Back to top