IFF 2025: Top agents talk festival strategies
Paul Wilson (CAA), Chris Payne (WME), Alex Bruford (ROAM) and Martje Kremers (Primary) shared case studies in a blockbuster panel
News By James Hanley | 11 September 2025
Booking agents for Sam Fender, Olivia Rodrigo, Fontaines D.C. and Justice opened up on their festival strategies in a powerhouse panel at IFF 2025.
CAA’s Paul Wilson, Chris Payne of WME, Alex Bruford of ROAM and Primary Talent’s Martje Kremers kicked off the final day of the 2025 International Festival Forum in London Bridge this morning (11 September). Moderated by MOJO Concerts’ Kim Bloem, the quartet offered their insights into the role of festivals for established artists – and the…
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