Jim King unpacks AEG’s summer circuit game plan
The newly appointed CEO of AEG Presents UK and European festivals was the keynote interview at yesterday's IFF in London
News By Lisa Henderson | 11 September 2025
Jim King unpacked AEG’s European summer circuit strategy during yesterday’s keynote interview at the International Festival Forum (IFF) in London.
Weighing up the 2025 festival season, the CEO of AEG Presents UK and European festivals says there has been “great distress and great success” across the industry.
His metrics of success include the raft of headliners under 30, “a really good barometer for future success,” as well as healthy sponsorship numbers.
On the other hand, the cost of operation has…
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