Ginger Owl plots international rollout for GOAllAreas

Live events production company Ginger Owl is making plans to roll out its GOAllAreas (GOAA) initiative internationally following a successful first year in the UK.

Launched in August 2024, the “one-stop shop” online event management and data collection tool has already been used by 30 events including the BRIT Awards, BST Hyde Park, All Points East and the MOBO Awards.

“Our vision was simple: to streamline accreditation to use efficient and logical click paths to make the process more efficient for our team and the front-end user,” says Nancy Skipper, who founded Ginger Owl alongside Julie Chennells in 2013.

“We felt that although there were other systems available, many offered two or three elements, but no single platform offered everything. We decided to draw on the team’s event…

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