Rich Schaefer: ‘Music has become so global’
AEG Presents' president of global touring delivers his impression of the state of international touring and where it's headed
Feature By Gordon Masson | 14 October 2025
Nearly two years into his role as president of global touring for AEG Presents, Rich Schaefer is overseeing one of the fastest-growing promoting businesses in the live music industry.
On the back of some spectacular successes, including the European leg of Taylor Swift’s record-breaking Eras Tour, he spoke with IQ for our most recent issue about the current state of the business, taking specific artists and genres to new territories, and his strategies for future growth.
You’ve been at…
You've used your free article this month
Continue reading with a free account, or subscribe for unlimited access to all of our news, features and reports.
