Talent agencies hit out at OpenAI’s Sora 2
CAA and UTA have taken aim at the video generation tool, while WME has opted out all of its clients from the latest update
News By James Hanley | 9 October 2025
CAA and UTA have hit out at OpenAI’s Sora 2 after rival talent agency WME announced it was opting out all of its clients from the video and audio generation tool.
San Francisco-based OpenAI, the company behind artificial intelligence chatbot Chat GPT, launched the Sora update last month, hailing the model as “the beginning of a completely new era for co-creative experiences”.
“Sora 2 can do things that are exceptionally difficult – and in some instances outright impossible – for prior video generation models,” it said in a blog post. “As a general purpose video-audio generation system, it is capable of creating sophisticated background soundscapes, speech, and sound effects with a high degree of realism.”
However, CAA has branded it a “significant risk”, while UTA called it “exploitation,…
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