Openstage helps power Hayley Williams’ sold-out solo run

Off the back of the Paramore frontwoman's debut solo outing, platform co-founder Rob Sealy has unpacked the value of fan data in touring

Hayley Williams with Paramore in 2023
Hayley Williams with Paramore in 2023 © Wikimedia Commons/Ralph_PH

Fresh off the launch of Hayley Williams’ first solo outing, Openstage co-founder Rob Sealy has given IQ an exclusive look at how the tour sold out while keeping touts at bay.

The Paramore frontwoman partnered with the fan data and marketing platform to host a verified fan presale to get tickets into the hands of real fans from the jump, following in the footsteps of Oasis, Radiohead, Lana Del Rey, and Bad Bunny.

Williams will embark on the 43-date Hayley Williams At A Bachelorette Party run next March, traversing theatres across North America, the UK, and the EU through June 2026. With incredible demand, the tour sold out in the presale last Friday (14 Nov).

“We believe at Openstage that between the artists and the fans, who…

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