Lagos shows signs of market maturity

For much of the past decade, Lagos has functioned as a special-case booking for international artists. The city, long positioned as the epicentre of Afrobeats, offered cultural relevance and high energy, but not always repeat intent.

Artists came, made a moment, and moved on, but that pattern is beginning to shift.

Over recent December cycles, Lagos has transitioned from a one-off curiosity to a recurring fixture on international touring calendars. The data points continue to build, with Gunna returning this…

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