Over 12m gamers tune into Bruno Mars’ Roblox performance
The US superstar’s exclusive concert within the virtual universe drew 12.7 million viewers, as he readies to head out on the road in the real world
News By Eamonn Forde | 20 January 2026
As he readies to head out on the road in the real world, Bruno Mars drew an extraordinary 12.7 million viewers for a virtual concert in Roblox.
He might only have performed two songs (latest single I Just Might and 2012’s The Romantic) for a total of eight minutes, but Mars was able to draw nearly 13m viewers to the Steal A Brainrot minigame that exists inside the popular virtual world.
The performance took place over the weekend (17 January) and,…
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