Wizard Live launches artist development unit, Prisma
The German promoter has created a dedicated artist development division focused on holistically developing long-term careers
News By Eamonn Forde | 19 February 2026
Frankfurt-based promoter Wizard Live has announced the launch of Prisma, a new division within the company specifically focused on artist development.
The company says Prisma will allow it to bring its management, strategic booking, brand building, and communications into a single integrated model, focused on shared development across the divisions.
“The industry often separates what belongs together,” explains Sascha Rippberger, head of new business at Wizard Live as well as co-developer of Prisma. “Artists need partners who understand the full…