‘AI and data must be the core’: Gotobeat on 2026 expansion
The promoter increased its audience fourfold in 2025 as it says it is on track for 1,000 shows in 2026
News By Ciaran Donnelly | 31 March 2026
Emerging promoter Gotobeat has hailed the fruits of its integration of its “proprietary” live event data modelling, as the company says it is on track to increase its live shows from 600 last year to 1,000 in 2026.
The London-based promoter, launched in 2022, says it has seen particular success in the last year in the UK alternative rap scene and has seen increased demand for European tours. Gotobeat typically focuses on approximately 1,000-cap venues, though it has also tapped up larger London…
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