Justin Bieber rakes in $5m in Coachella merch sales
Through his Skylrk brand, the headliner's takings are more than double the previous festival record, which was set across both weekends
News By Hanna Ellington | 17 April 2026
Justin Bieber has reportedly set a new bar for merchandise sales at the Coachella Valley Music & Arts Festival, selling over $5 million (€4.25m) worth of product through his Skylrk brand.
Vogue Business reports that the brand’s takings are more than double the previous record, which was $1.7m (€1.44m) in sales across both weekends.
Bieber did have an advantage, as his merchandise was sold in a bespoke pop-up shop in addition to the artist merch tent. The Skylrk Shop was located next to the Skylrk Oasis, a relaxing space open to all festival attendees.
Among his merchandise items were a selection of $140 (€119) sweatshirts, a $90 (€76) tank top, $45-55 (€38-47) t-shirts, $40 (€34) bandanas, $30 (€25) hats, and other various options. Plus, those…
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