Justin Bieber’s Coachella merch sales soar to $15m
The previous record across both weekends of the Goldenvoice festival was $1.7m, with Bieber adding $10m during weekend two
News By Hanna Ellington | 22 April 2026
Justin Bieber has set an eye-watering new bar for merchandise sales at the Coachella Valley Music & Arts Festival by selling around $15 million (€12.76m) across both festival weekends.
After nearly doubling the previous merchandise record, which was $1.7m (€1.44m) in sales across both weekends, during weekend one alone with $5m (€4.25m) in sales, Vogue Business reports that the star raked in another $10m during the second weekend.
The new bar is a 782.4% increase from the previous record.
Bieber did have…
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