O2 pens SSE Arena Belfast naming rights partnership

The venue will be rebranded as The O2 Belfast, as part of a wider 10-year agreement with operators The Odyssey Trust

The O2 Belfast rendering
The O2 Belfast rendering

Telecommunications company O2 have partnered with Northern Ireland’s The Odyssey Trust, with the charity’s Belfast complex and arena the latest to be added into the expansive network of O2-branded venues.

As part of a 10-year naming rights agreement, the 23-acre sports, leisure, and entertainment district will be rebranded as The O2 Belfast from 1 July. The site includes the 11,200-capacity SSE Arena Belfast, Northern Ireland’s largest entertainment venue, which will also be named The O2 Belfast.

When…

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