São Paulo’s Allianz Parque set for new name with Nubank deal
The financial services company has bought the naming rights and will put the new name to a fan vote
News By Ciaran Donnelly | 13 April 2026
Allianz Parque, one of Brazil’s premier stadium venues, is set to receive a new name, following the acquisition of its naming rights by financial services platform Nubank.
While Nubank has confirmed a “long-term partnership” with the stadium, the new name will be decided by fan vote organised by the new sponsor. Fans will be able to vote between three naming options: Nubank Parque, Nubank Arena, or Parque Nubank. The winning name will be announced in early May. The value…
You've used your free article this month
Continue reading with a free account, or subscribe for unlimited access to all of our news, features and reports.
Already have an account? Sign in
