The Weeknd run showcases Mexico’s stadium momentum
OCESA executives point to a prolonged post-pandemic “honeymoon”, rising music tourism, and increasing pressure on routing and scheduling
News By Josefina Armendariz | 23 April 2026
Mexico’s stadium concert market continues to expand at pace, with The Weeknd’s three night run at Estadio GNP Seguros showcasing the sustained demand for, as well as the broader evolution of, the country’s live sector.
The shows, part of the After Hours Til Dawn tour, drew fans from 74 countries, with 43% of attendees travelling from outside Mexico City, figures that highlight the growing importance of music driven tourism in the region. Audience data skewed young, with…
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