London to host The Beatles fan experience from 2027

A new fan experience production will immerse fans in the iconic Saville Row Apple Corps. headquarters

News By Ciaran Donnelly | 11 May 2026

The Beatles performing atop 3 Saville Row, 1969 © Ethan A. Russell, Apple Corps Ltd

London’s Savile Row is set to become the home of a new fan experience devoted to The Beatles, as the site of the legendary Apple Corps. headquarters opens as The Beatles at 3 Savile Row from 2027.

The exhibition, which according to organisers Apple Corps. will be the first ever official Beatles fan exhibit, will combine the live experiential and music sectors. It is sure to see exceptional demand due to the location’s relatively small footprint relative to other fan experience…

You've used your free article this month

Continue reading with a free account, or subscribe for unlimited access to all of our news, features and reports.

Subscribe Create a Free Account

Share this

MOST POPULAR

Related Content

Live Nation's Thomas Johansson

Celebrating Thomas Johansson at 75

IQ celebrates the career of the industry pioneer, who cemented the Nordics into the routing of every international tour that visits Europe

Feature 4 September, 2023

International Ticketing Yearbook (ITY) 2020, IQ 95

ITY 2020: Ticketing experts gear up for recovery

From battling through lockdown to managing onsales for 2021 and beyond, it's been a hectic 12 months for ticketing professionals. Now, all eyes are on the year ahead

Feature 8 January, 2021

DEAG CEO Peter Schwenkow

The Deutsche entertainer: Peter Schwenkow

IQ learns about the DEAG founder and CEO’s path to the top and his future ambitions after 50 years in the business

Feature 27 February, 2024

Back to top