Liverpool to gain ‘extraordinary’ immersive Beatles experience
Following behind plans for London's Savile Row, Apple Corps will 'quadruple the size' of the band's hometown attraction from next year
News By Hanna Ellington | 21 October 2026
The Beatles’ origin city of Liverpool will soon be home to a 100,000-square-foot immersive experience that brings the iconic band’s “extraordinary story to life”, organisers say.
The Beatles Story will bridge technology, original artefacts, and reconstructed sets to offer visitors a “journey through the world” of the British band, including recreations of The Cavern, Abbey Road, Shea Stadium, and Savile Row.
The latter’s real location is soon to become home to London’s permanent Beatles experience, due to open at…
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