Páramo Presenta’s international bid: ‘We want people to think of Colombia’
The Bogotá-based concert and festival promoter's CEO shares his ambitions to make Colombia a must-visit destination in Latin America
News By Lisa Henderson | 1 June 2026
Páramo Presenta CEO Gabriel García is on a mission to make Colombia a priority market within Latin America for both international artists and fans.
The Colombia-based promoter is best known for its flagship four-day event Estéreo Picnic – the biggest music festival in Colombia – as well as its thriving headline concert business.
The Bogotá-based festival launched in 2010 with a domestic-heavy bill, but its lineup and audience have become increasingly international.
The 15th anniversary edition took place earlier…
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