Venues: The key to unlocking more touring in Africa
The continent is enjoying plenty of demand for international tours but a lack of consistent venue quality is a stumbling block
Feature By Tochi Louis | 8 May 2026
A consistent network of purpose-built plug-and-play venues is key to sparking more regional touring in East Africa, industry insiders tell IQ, as conversation in the continent’s live markets continues to move beyond questions of demand to whether tours can actually be routed and delivered across cities.
In East Africa, the ability to run sustainable tours depends on whether there is a connected network of usable venues across different sizes, technical standards, and cost levels, rather than relying on spaces…
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