‘Built for a digital world’: NYC’s The Square opens with Madonna
Hidden behind an 18,000 sqft, 8K LED electronic billboard sits New York's newest performance space, which formally opened last week
News By Hanna Ellington | 8 June 2026
The Square has opened in New York City’s Times Square, offering a new performance platform “built for a digital world” that offers acts 15 minutes in one of the city’s most iconic landmarks.
Madonna launched the high-tech venue’s official rollout with a surprise performance last week (4 June), in partnership with LGBTQ+ community app Grindr, with the show also livestreamed to users on the platform.
Hidden behind an 18,000 sqft, 8K LED electronic billboard, The Stage is unfurled when…
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