Has simplicity become touring’s next great spectacle?
Raw Cereal's co-founders tell IQ how advancing technology and a crowded market are driving demand for more thoughtful, connected experiences
News By Hanna Ellington | 9 June 2026
As production companies increasingly consolidate and AI reshapes creative workflows, touring acts and audiences are gravitating towards simpler, more authentic live experiences, creative studio Raw Cereal’s co-founders tell IQ.
Anders Rahm and Cort Lawrence came together in 2022 to create the global production company, which has designed large-scale productions, tours, and branded experiences for the likes of Calvin Harris, Cardi B, Morgan Wallen, Noah Kahan, Phish, Fred again.., BIGBANG, and Lainey Wilson.
With backgrounds spanning touring production and creative marketing,…
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