Is P-pop Asia’s next major music export?

The arrival of Filipino girl group BINI on the Coachella festival stage has thrust Pinoy pop (P-pop) music into the global discourse, with the genre looking to be one of Asia’s next major cultural exports.

Around the world, audiences are becoming increasingly comfortable with consuming music in a variety of languages, with a Live Nation study finding 71% of people are listening to artists outside their native tongue. K-pop’s global success has helped change listening habits around the world,…

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