UOB Live success underpins AEG’s Thailand expansion plans
GM Craig Grossarth unpacks the value of the entertainment precinct model as AEG looks to build on the 6k-cap space's success with a new venue
News By Hanna Ellington | 23 June 2026
Bangkok’s entertainment precinct model is helping AEG’s UOB Live capture a growing share of Southeast Asia’s concert market, with Chinese concert tourism, rising demand for Thai-pop, and a flexible venue design helping drive sizable growth.
A joint venture between AEG and Thai retail conglomerate The Mall Group, the purpose-built 6,000-capacity venue opened in February 2024 atop the EmSphere shopping mall. Nestled within the greater entertainment-focused Em District, the venue is surrounded by restaurants, shops, bars, and a…
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