Falling tech costs democratising high-end visuals for LatAm events
Disguise CEO Fernando Küfer says the trend shows that imagery has "never been more important" for festivals
News By Ciaran Donnelly | 17 July 2026
Live visuals company Disguise has said its work on this year’s Coachella showcases how the falling cost of high-end visual technology is seeing global festivals and live events increasingly “shaped by Latin culture”.
This comes after the firm provided visuals for this year’s Coachella, powering sets by artists including Karol G and Camilla Cabello, which the company’s CEO Fernando Küfer said showed that “imagery has never been more important” for festivals.
Küfer told IQ fans are…
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