Meta rolls back Muse AI tool after talent agency outcry
"Artists deserve to decide if and how their likeness and work is used, with consent and the ability to set their own terms"
News By Hanna Ellington | 14 July 2026
Meta has rolled back a feature within its first AI image generator tool, Muse, after organisations like CAA and UTA hit out at the unapproved usage of artists’ likenesses.
The technology giant behind Facebook, Instagram and Threads announced it had disabled part of the tool that “missed the mark” less than a week after launching Muse Image. It was designed as part of the first media-generation model from Meta’s Superintelligence Labs, with the feature allowing the creation of…
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