Zach Bryan, Luke Combs aid country’s Dutch ‘breakthrough’
Greenhouse Talent has hailed the growth of the genre, as the pair of international stars step up to the market's stadium level
News By Hanna Ellington | 14 July 2026
The Netherlands’ Greenhouse Talent have hailed the growth of country music in the market, with the promoter calling 2026 a ‘breakthrough’ year for the genre as Zach Bryan and Luke Combs step up to the stadium level.
In recent weeks, Luke Combs drew 50,000 people to Amsterdam’s Johan Cruijff ArenA on his My Kind of Saturday Night Tour, and Zach Bryan attracted 30,000 fans to Eindhoven’s Philips Stadion during his With Heaven on Tour, marking the first stadium shows for international country…
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